"any event where, based on the information available, there are concerns about actual or suspected threats to the safety or quality of food that could require intervention to protect consumers' interests" - meaning essentially contamination of food in the production chain or through environmental pollution.
According to FSA,
the new guidelines set out how the agency will work with all those involved in a food incident - including companies, local authorities and trade associations - "to deliver effective communications and best protect public health".
The FSA hopes to protect the public as well as the company's reputation by not overstating the risk.
This is certainly a good move as we know how each health scare is enough to put us off any food products for a certain period of time and even forever. The company's business is usually badly affected and it might go bust.
Do you think such measures will be effective? Do you think company's will then voluntarily submit information about any possible contamination even before the authorities discovered it? Consumers are easily scared by any type of possibilities of food contamination. I wonder how effective will the level of risk involved in each Food Incidence cases help to save a company's reputation. What are your views on this issue?
Read this article for more information concerning the guidelines.